E-commerce fans in Southeast Asia are waiting for the big day of 10.10 Sale 2025, one of the year’s biggest sale events. Happening on October 10, the giant sale offers massive discounts on clothing, electronics, beauty, lifestyle, gadgets and home products. Up to 90% off has made the event a must-put-in-the-calendar for discount hunters in Singapore, Malaysia and the Philippines.
In this guide, we’ll walk you through everything you need to know about the 10.10 sale, from what is the event and where did it start to where you can save big on Lazada, Shopee, Zalora, Sephora, Lenovo and many more. You’ll know in a minute where to go to save big and have the most fun this holiday.
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What is the 10.10 Sale?
The 10.10 Sale also called the Perfect 10 Shopping Festival in Singapore is perhaps one of the most anticipated online sale events in a year, occurring on October 10 annually. It falls in between September 9.9 Sale and November 11.11 Singles Day Sale, a bridging event per se of two of Southeast Asia’s grandest shopping festivals.
During this 24-hour sale, e-stores from the world and from our country lower their prices considerably. Customers are given discounts in every category such as:
- Men’s and Women’s Fashion
- Electronics and gadgets
- Smartphones and laptop
- Home Appliance and furniture
- Beauty, hair care, and skin care
- sportswear and workout equipment
- Travel, accommodation, and staycation intentions
The 10.10 Sale is not only a discount day but a festival of shopping where customers can get their preferred products at the lowest price of the year.
Why is the 10.10 Sale so Popular?
The following are some of the many reasons why the 10.10 Sale 2025 became very popular throughout the entirety of Southeast Asia:
- Massive Discounts: You can enjoy discounts of up to 90%, and it’s hard not to throw things you enjoy into your basket.
- Exclusive Vouchers: Shoppers can use promo codes and cashback vouchers to stack their savings.
- Flash Sales: Hourly sales and lightning sales instill a sense of urgency, compelling customers to buy quickly.
- Variety of Brands: Global brands such as Expedia, Adidas, Lenovo, Sephora, and home-grown favorites are involved.
- Convenience: You can have everything online, so you can order from home without queues.
For some, it’s the ideal time to refinance electronics, redo closets, or purchase high-end beauty products but not to go overboard.
Highlights of the 10.10 Sale 2025
Only a single day is available for the 10.10 flash sale in 2025, yet unprecedented discounts on big platforms are assured. Here are a few finalized highlights:
- Shopee: Take up to 90% discount and also Early Bird vouchers and Flash Deals.
- Lazada: Storewide discounts up to 60% with additional vouchers.
- Sephora: Premium beauty products with amazing discounts and free shipping.
- Klook: Improve your travel and staycation bookings with huge discounts.
- Watsons: Healthcare and beauty products only with voucher codes.
Best Deals Across Major Stores
1. Lenovo 10.10 Sale deals on Laptops
If you had been intending to upgrade your laptop or office system, the Lenovo 10.10 Sale is your opportunity. It will offer discounts on Lenovo laptops, tablets, workstations, and all-in-one systems. In Singapore, additional discounts are available via the Lenovo Student Store, Pro Membership discounts, and Work-from-Home offers. If you stack such benefits against promo codes, you can achieve unmatched discounts.
2. Sephora 10.10 Sale Malaysia
Beauty lovers won’t want to wait for Sephora 10.10 Sale Malaysia 2025. Huge discounts on cosmetics, skincare, make-up tools and prestige beauty are coming. Customers are also eligible for first-purchase discounts for first-timers, free shipping and limited anniversary promos. Even before the 10.10 Sale kicks in, Sephora sales page already has products marked as low as 50% off so it’s a great time to start your holiday shopping.
3. Lazada 10.10 Sale Malaysia
The Lazada 10.10 Sale in 2025 is quite the hype every year. Through flash sales, coupons, and humongous discounts, customers can avail up to 60% discounts on electronics, clothing, home appliances, and much more. Whether you opt for smart devices or stylish clothes, Lazada provides amazing offers throughout the day.
4. Shopee 10.10 Vouchers for Philippines
The Shopee 10.10 Sale 2025 will surely be a highly anticipated event in the Philippines. Shopee offers many ways for you to save through vouchers, cashback, Midnight Sales and up to 90% off. You can get your desired products at the lowest price by applying Early Bird vouchers and Flash Deals.
5. Zalora Philippines 10.10 Sale
Fashionistas in the Philippines are in for a treat with the Zalora 10.10 Sale where high quality and high end clothing are on promo. Cashback of up to 50% is available via the Zalora app and a promo code via exclusive bank card can give up to 20% off. It’s time to refresh your wardrobe with stylish clothing, accessories and cosmetic products.
Other Brands With 10.10 Sale Promo Codes
Besides the big platforms mentioned earlier, many popular shops are going to participate in the 10.10 Sale with huge discounts from 40% to 70%. These are:
- Asos: Fashion and lifestyle essentials.
- JD Sports: Sportswear and sneakers With up to 80% off.
- AliExpress: Global products at wholesale prices – Up To 90% OFF with promo codes.
- Klook: Indonesian online marketplace.
- Samsung: Up To 88% OFF on Shopping in Malaysia.
- Trip.com: Local deals and exclusive promo codes for Malaysia.
Consumers can peruse products from various segments such as health and wellness, fitness equipment, home products, and travel booking.
How Much Can You Save During the 10.10 Sale 2025?
Among the most appealing things concerning the 10.10 Sale is the extent of discounts provided. On a mean basis, merchants open up with discounts of 20%, but as the day goes on, discounts can go up to 90%. Flash sales and limited discounts make sure that early buyers and those who buy repeatedly benefit the most from the event.
Lazada 10.10 Women’s Day Festival
One of the most exhilarating picks of the year sale is the Lazada Women’s Festival. Scheduled on the same day, it is a fest centered on fashion, beauty, and lifestyle products for women. It is the best day to buy clothing, accessories, and high-end beauty products at unparalleled prices.
Tips to Maximize Your Savings on 10.10 Sale Promotions
- Plan Ahead: Create a wishlist before October 10 to avoid wasting time.
- Compare Prices: Check multiple stores to ensure you are getting the best deal.
- Use Promo Codes: Always apply vouchers and discount codes at checkout.
- Shop Early: The best flash deals often sell out within minutes.
- Look for Free Shipping: Many stores provide free delivery during the sale.
Conclusion
As 10.10 Sale 2025 is going to be one of the biggest sale of the year online with discounts on top categories and brands. Whether you’re in Malaysia, Philippines or Singapore, you can take advantage of this to buy anything from gadgets and laptops to beauty and fashion products at a fraction of the price. Make sure to prepare your wishlist, save your vouchers and be ready as soon as the clock strikes midnight on October 10. With discounts up to 90%, free shipping, and exclusive promo codes, the 10.10 Sale is an opportunity no shopper should miss.
